Brief
This bourbon-themed, catch & collect card game allows players to collect different card sequences, aiming to individually rack up more points than other competitors in the game. The design sets to showcase the game’s unique creative expressions and celebrate the bourbon industry it represented.
Industry
Playing Cards
Services
Designing for game lovers and bourbon enthusiast alike
My approach started with a bold color palette incorporating the warm hues found in bourbon. This hand-picked color palette needed to mesh cohesively, while also allowing each suits’ assigned color to be easily differentiated to the audience. The illustrations and layout of each card were set to be playful, eye-catching, yet simple enough for quick comprehension during the fast-paced nature of the gameplay.
Trademarking both concept and design
The outside box design incorporated the game’s branding, an introduction summary, a glimpse of the cards inside, reviews, a QR code to learn more, and additional iconography pulled from the cards themselves. After months of testing, tweaking colors, adding/subtracting card designs as the game's rules evolved, and adjusting box dimensions for each round of differing card quantities, the games final form included a box design, 70 individually-distinct playing cards, and a custom-created Rules & Instructions foldout. As the game was registered for trademark, I aided in the trademarking process for both the logo and the game's individual design elements.
