Brief
This DNA-testing lab uses at-home collected blood samples to provide the internal age and potential health-based risk factors of those samples. As one of the first in their field, the branding called for visually appealing and impactful communication.
Industry
DNA Testing & Research
Services
The DNA of a a brand
It needed to be both welcoming, educational, and non-intimidating for the average consumer. I aimed to create a cohesive brand kit that would carry this ideal through every state of a consumers interaction with the brand - from initial advertising, kit packaging, instructions, blood collection, return shipping, email tracking, portal access, test results, and follows-up communication …all totaling together to create the DNA of the brand.
Developing a brand's digital and physical form
I worked to evolve and define each of these key elements of representation, education, and advertisement through the clarity of their designs. These including outside and inside packaging for the kits, instruction booklets, ebooks, reports, patient portals design, banner ads, email campaigns assets, trade show collateral and more. A key element of this brand depending on the design of its data visualization. This often consisted of translated complex information, originally targeted for doctors, into simple, yet concise understandable visuals for direct-to-consumer customers.
