As trailblazers in safe, reversible gene therapy, this clinic was looking for a complete brand identity. This included brand guidelines, logos, color palettes, typography, taglines, icons, imagery, packaging, and many graphic assets needed for their marketing strategy.
Industry
Gene Therapy
Services
Hacking into brand identity
The right choice of color can make all the difference in capturing the minds of consumers. Color isn't just about aesthetics, it’s a powerful tool that speaks volumes to consumers on a subconscious level, influencing opinions and encourage behavior. The green was used here with is relation to balance and harmony. In color psychology, it is the great balancer, creating equilibrium between the head and the heart. Harmonization of the body is a concept that resonated deep within the bran& collecd’s own mission and goal.
Brief
Asset creation
Once the brand identity was complete, iconography, imagery, and other graphic elements were creating be used towards website creation. Both digital and physical marketing collateral was designed for educational, informational, and internal needs.
Unobtrusive packaging
Supplement labeling for crafted for therapy-related medications. The jar itself was selected to feel high-end, discrete, and natural. The size measured just large enough to hold the correct dosage, and the bamboo lid selected to pay homage to the tropical setting surrounding the clinic. The packaging consist of a translucent label, with a the matte effect important for keeping the frosted effect of the glass jar intact.
